Oxford Migration Consultancy - Student Visa & Study Abroad Platform
A comprehensive full-stack digital platform for a 10-year-experienced overseas education consultancy, featuring an AI-powered FAQ bot, a multi-destination study guide, and an automated lead management system for student visa services.
Project Overview
Oxford Migration Consultancy (OMC), trading as Lead International Visa Consultants, has over 10 years of experience guiding students from Sri Lanka into universities across 6 countries — Canada, UK, Australia, Germany, Ireland, and USA. They required a professional digital ecosystem to scale their operations: a public-facing website to build trust and generate leads, and an AI-powered chatbot trained on their services to handle inquiries 24/7. We are engineering a full-stack platform that automates consultation intake, showcases their 6-step visa process, and positions OMC as the most transparent and legally compliant consultancy in the Trincomalee region.
Scope of Work
- Full-Stack Web Development (Frontend + Backend)
- AI Chatbot Integration (Groq LLM)
- Public Website Design & Development
- Admin Panel for Lead & Consultation Management
- Multi-Destination Study Guide Content
- SEO Strategy & On-Page Optimisation
- Automated Email Notifications
- Cloud Deployment
Key Features
- 6 dedicated country destination pages (Canada, UK, Australia, Germany, Ireland, USA) with intake calendars and program highlights
- AI-powered FAQ chatbot (Groq LLM) trained on full OMC knowledge base
- 6-step visa process walkthrough with visual progress indicators
- Free consultation booking system with automated confirmation emails
- Admin dashboard for lead management and consultation tracking
- Document checklist generator per destination country
- WhatsApp Business integration for instant follow-up
- Fully responsive design with Framer Motion animations
The Challenge
- Building trust in a market where misleading visa advice is common — the platform must clearly communicate OMC's '100% legal, no false promises' policy.
- Handling diverse student profiles across 6 countries, each with different intake dates, language requirements, and visa criteria.
- Automating the consultation intake and lead management process to reduce manual follow-ups while maintaining a personal, supportive service feel.
The Strategy
Trust-First Public Website with Multi-Destination Guides
We designed detailed, SEO-optimised country pages covering Canada, UK, Australia, Germany, Ireland, and USA — each listing intake dates, key benefits, language requirements, and featured programs. The transparent 6-step visa process is prominently displayed to reinforce credibility and reduce client anxiety.
AI-Powered FAQ Chatbot (Groq LLM)
We integrated a custom AI chatbot trained on OMC's full knowledge base — services, documents, destinations, scholarships, and FAQs. Powered by the Groq API, the bot answers student queries instantly (e.g., 'Can I study without IELTS?', 'Do you help with scholarships?'), converting visitors to leads 24/7 without manual intervention.
FastAPI Backend with Lead & Consultation Management
A Python FastAPI backend handles contact form submissions, consultation booking, and admin lead tracking. The admin panel provides full visibility over incoming student inquiries, their study destination interests, and document checklist status — replacing all manual WhatsApp-based management.
"We don't just build websites — we build digital trust. In an industry full of false promises, we engineer platforms that lead with transparency and convert with credibility."
The Zyrace Promise
Key Results
Measurable impact delivered to the client.
Automating 24/7 student inquiry handling via AI chatbot, eliminating manual WhatsApp response overhead
Structured country-specific pages to improve organic search visibility across 6 key study destinations
Streamlined consultation booking replacing ad-hoc communication with a documented, trackable system
Positioned OMC as Trincomalee's most transparent and professional overseas education consultancy online
Technologies Used
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